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SKU/Artículo: AMZ-B0F4KR1YYB
Field Visual Merchandising Strategy: developing a national in-store strategy using a merchandising service organization
Format:
Paperback
Detalles del producto
Disponibilidad:
En stock
En stock
Peso con empaque:
0.67 kg
0.67 kg
Devolución:
Sí
Sí
Condición
Nuevo
Nuevo
Producto de:
Amazon
Amazon
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USA
USA
Sobre este producto
- “At the end of the 10,000-mile supply chain, it all comes down to the final six feet. This is where visual merchandising takes over, and Paul J. Russell’s Field Visual Merchandising Strategy is the essential guide.” David Katz, Executive Vice President and Global Chief Marketing Officer, Randa Accessories Maintain a strong product presentation which sets itself apart from the competition to win the retail war. The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung, and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers, and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.Guides readers step by step through devising their retail marketing and visual merchandising strategyProvides solutions to many visual merchandising dilemmasIdentifies ways to get an advantage over the competition
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U$S 32,38
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